successful-vehicle-wrap-design

OUR ADVANTAGES

Our rates are fair and very competitive when compared to a marketing agency. We offer several advantages:

1) we have award winning designers that use the latest design software,

2) our designers know how to wrap vehicles and they have good knowledge of how vinyl can be applied on any vehicle,

3) we own the most up to date vehicle templates,

4) we have experience and satisfied clients.  Click here to read some Testimonials. 

Most of all, and a mistake made by many, it is important to have the knowledge of how lines and gradients will change as they curve around bumpers and fenders. Wraps must be designed with 3D in mind onto a 2D template. This is especially important when presenting a design to your client. Your objective is to make the design look far better on the vehicle after the wrap is installed, not to have negative effect due to mis-alignment issues if your designer does not understand 3D effects.

Back to the elements of a good vehicle wrap design; most businesses, whether commercial, industrial, entertainment or service providers have one thing in common- the brand. Designers must understand their client’s branding. The wrapped vehicle will become a mobile billboard on advertising media that needs a return on the investment to justify the cost of the wrap. The more consistent the brand image and its advertising prowess, the more likely it is to be successful.

5 TIPS FOR SUCCESSFUL VEHICLE WRAP DESIGN

1. Keep it simple. A wrap image should not be cluttered with too much information or an image that dominates or over-powers the brand message. It is possible to keep it clean and consistent to the brand, but to also be a head-turner. See Best Wines as an example. Colors are probably going to be the most dominant feature of the wrap. If they are, make sure the brand is clear and, like a website design, the viewer knows within two seconds what it is you offer.

2. The use of colors. Start with the color of the vehicle. Our best advice is to have it white in color. This will provide the most flexibility when designing a wrap, whether a full or partial design. Be consistent to your brand colors and make one or two of them dominant in the design. Make sure you have enough contrast between the messaging, images and the main working color. If color reproduction is important on the vehicle, we have a strong tip for you. Ensure the company printing the wrap has correct Pantone numbers. Then decide if the wrap finish should be a flat matte, a gloss or a luster. Ask the printer to send you samples of each color so that you have the opportunity to review and approve the vinyl print before it is installed on the vehicle. This could save you a big disappointment down the road.

3. Use high quality images. It is often mis-understood that images taken directly off the web or low sized JPG files can be used to print onto vehicles. We get this all the time but we ask for either a vector file in EPS or AI format, or images saved to 300 dpi. This is language your graphic designer or marketing group should understand. What if you do not have a graphic designer? This will be a great opportunity to engage with the sign company. However, another tip; look for JPG files greater than 1MB in size or files that end in .eps or .ai.  These types of files are best to retain image quality when increasing from their normal small size of 4” x 6” to maybe 4’ x 6’ suitable when printing for a vehicle size.  Avoid .png files.

4. Talk to the client. A good designer will get to know a little about the company, its brand values and why they do the things they do. But it is essential to ask and receive the objectives they establish in what they want the vehicle wrap to achieve (brand awareness, to drive sales inquiries). The design is like an advertisement- it will run for a set period of time, it needs to generate value and to gain a return. Managing customer’s expectations is the next best goal when talking to a client. Make sure they know how the wrap will last and what to do if the vehicle gets into a fender bender.

5. Be creative. As the over-used cliché goes, you are only limited by your imagination, or creativity is in the eye of the beholder. Already mentioned, but worth repeating; use high quality memorable images and tag lines that link to the brand. If the budget is limited, then use the lines or curves of the vehicle well when working with a partial wrap. Make use of QR codes, Facebook or other social media icons. There are some extremely high quality metallic, colored metallic and chrome vinyls available today that are best used as features or trim to highlight/accentuate elements of the design. The same goes for colored reflective material. Using yellows, oranges and white for phone numbers, key messaging or trim that will be visible at night can gain increased impressions, as well as improve the look of the design. Click here to see some examples of our work. 

Remember, most viewers of a wrap have only two seconds to make an impression of what the business is selling. However, a good vehicle wrap can get noticed and turn some heads, and be remembered over time. This is where management is interested, not only in its ROI, but also the contribution of a fleet of vehicle wraps to the company’s overall marketing strategy deployment. Read more

WANT TO LEARN MORE?

Take a look at our “Vehicle Graphics FAQ” to get more common answers regarding car wraps. You can also contact our vehicle wrap specialists for more information at (949) 748-1070

Additionally we offer a “Vehicle Graphics Pricing Guide” to help you decide on the right car wrap for your needs.