According to a FedEx study, 8 out of 10 customers visited an unfamiliar business for the first time because their signs were compelling and enticing. This shows the effectiveness of exterior signs on driving foot traffic to a business.
Among the many sign options available, channel letters are one of the most popular signs used by business owners. In this blog, we’ll uncover how these signs are effective at increasing foot traffic and improving your sales potential.
Boost Your Visibility with Channel Letters in Orange County
Visibility is key when your goal is to drive more traffic to your space. How will customers know they have a store to visit when they’re not aware that it exists? Having a channel letter sign on your storefront ensures your business is easily seen by anyone passing by.
Channel letters are three-dimensional, offering your signage a level of depth that’s hard to ignore. They’re also illuminated, resulting in a bright, vibrant beacon that leads customers to your business. The level of visibility these signs provide makes it easier for potential consumers to find your business, which increases the amount of traffic your business experiences overall.
Build a Strong Brand Presence with Exterior Signs
Did you know that over 50% of shoppers are more likely to buy from brands that they trust? Additionally, 46% of customers are willing to pay more for trusted brands. These statistics show the correlation between branding and a business’s sales potential.
Channel letter signs are highly effective in helping you build a strong brand presence. These bright, bold signs can become a prominent fixture anywhere. They consistently display your brand, generating valuable impressions daily.
Get 24-Hour Visibility with Lighted Channel Letter Signs
We’ve already established the excellent visibility these signs give to your business. However, channel letters take it a step further by making it possible to advertise your business 24/7.
During the day, channel letters let your business stand out, even when surrounded by other signage. At night, they remain bright, promoting your business even if it has already closed. With increased visibility, you can target potential customers at all hours of the day.
Establish a Professional Business Image
With the help of these signs, build a professional business image. People are often more confident about working with businesses that they deem credible, trustworthy, and professional. This kind of customer confidence in your business will translate to more sales. Additionally, it can result in customer referrals, increasing your sales even more.
Get Channel Letters in Orange County Today
Driving more traffic to your business is key to increasing your sales potential. Get customers through your doors with vibrant, eye-catching channel letter signs today.
Caliber Signs & Imaging is your #1 source of high-quality, impactful sign solutions in Orange County. We are a full-service sign company that can design, produce, and install your signage needs. Our team’s commitment to delivering standout signs for your business is what sets us apart.
Call us today and get a free consultation with our channel letter sign experts!