Businesses seeking a long-lasting and versatile signage solution should explore the advantages of metal signs. These signs have been used as advertising tools for centuries and the enduring popularity of metal results from its timeless appeal.
This guide will explore the latest developments in metal sign-making technology, including design and customization options. It will also highlight the many benefits that metal signage offers businesses to fulfil their marketing and customer service goals.
Metal Signs for Outdoor Business Applications
Custom outdoor metal signs have many successful applications, from creating impactful storefronts to communicating important directional information. The endurance of these signs means they can withstand a variety of weather conditions for years, proving to be a long-lasting investment for businesses.
Popular types of outdoor metal signs include the following:
- Hanging Signs
- Dimensional Letters
- Directional Signage
- Pole Signs
- Industry-Specific Signs for Construction and Real Estate
Metal Signs for Indoor Business Applications
In interior spaces, metal signs for businesses are utilized to make comprehensive information systems that optimize people’s comfort and experience. These signs use a professional presentation to communicate crucial details, incorporate branding, and provide wayfinding.
Businesses can use indoor metal signs for the following purposes:
- Lobby Signs
- Directories
- Wayfinding Signage
- Office Signage
- Bathroom Signs
Customizing Metal Signs
Every business has a unique vision for its brand and long-term goals, which is why personalized signs are crucial. When companies partner with experienced sign makers for metal signs, custom options are limitless.
Below is a sampling of the ways companies can tailor these versatile communication tools to their aesthetic preferences and business objectives:
Lighting
Lighting is one of the most sought-after customization options. That’s because lights instantly expand the reach and visibility of your sign. They also differentiate your business from the competition. For metal signs, backlit channel or dimensional letters are popular for commercial purposes. These signs have an internal, energy-efficient LED lighting system. These colored lights are installed behind the sign letters and, when activated, fill the area behind the sign with light to create an illuminated halo around the sign’s edge.
Floodlights or angled shades are alternative lighting options. These lights are not integrated into the sign’s design but can be installed to put spotlights on a business at night.
Engraving
Engraved designs are a customization option unique to metal. With engraving, text and delicate designs can be added to plaques, wall signs, and address signs. This technique carves a design directly onto the metal’s surface to add depth to a sign’s design.
Embossing
During embossing, a roller die containing the sign’s design is stamped onto the metal. Heat and pressure transfer the design to the metal, creating a raised and textured surface. Embossing can enhance the legibility of text on metal address signs.
Laser-Cut Designs
Laser-cut designs use a highly concentrated beam that melts the metal’s surface to add text or graphics. This customization method can add business logos, branding, and intricate designs to signs.
Colors and Finishes
Metal signs come in various colors and finishes, so businesses can choose a look that aligns with their branding strategy. Metal colors include silver, bronze, brass, and copper in brushed or mirror finishes. White-coated aluminum panels give businesses a blank canvas perfect for full-color designs and vibrant graphics.
Exploring Metal Sign Materials
Material selection is a critical step in designing and manufacturing every sign. Working with a professional sign company is essential to ensure the metal selected fits your needs.
The metals and composites commonly used in the fabrication of signage include:
- Aluminum: Aluminum is the most used metal in sign manufacturing because it is lightweight, durable, and affordable compared to other premium materials. This metal can be used for a wide range of custom aluminum signs, suitable for both indoor and outdoor applications.
- Dibond: This composite material is used primarily for outdoor signs, such as real estate and yard signs. It features a polyethylene core sandwiched between two aluminum sheets.
- Alumalite: Alumalite is an alternative composite material with an aluminum exterior and a corrugated plastic core. It is durable and can be easily customized for a variety of outdoor signage purposes.
- Stainless Steel: Businesses looking for a reliable, long-lasting signage solution should explore stainless steel. This metal can be coated to prevent rust and corrosion, ensuring vibrant business signage for years.
- Copper, Brass, and Bronze: Premium metals, including copper, brass, and bronze, offer a timeless look to any wall plaque or business sign. These metals are more expensive but also have an extended lifespan compared to other materials.
The Benefits of Metal Signs for Businesses
Endurance, functionality, and aesthetics are a few reasons why businesses choose metal signage time and time again. By working with a professional sign company to develop these visual communication tools, businesses will unlock the following advantages:
- Durability: With proper care and maintenance, metal signs can last up to 10 years. These signs are a valuable, long-term marketing device for businesses that provide the maximum return on investment. Most metals can be treated to prevent rust or corrosion, allowing these signs to withstand the elements and look fresh for years.
- Customization: Tap into your creative potential to design a sign expressing your brand’s identity and values. Metal signs come in a variety of colors and finishes. You can also add engraving, embossing, or laser-cut designs to your sign. Custom metal signs are the answer if you need a versatile signage solution that fits your needs.
- Timeless Style: From elegant hanging storefront signs to polished, professional office signage, metal is a classic material that will always stay in style. When businesses choose metal signs, they evoke a sense of stability and quality in their branding. Use these signs to support your company’s primary messages and mission.
Conclusion
Metal signs are a versatile marketing solution to fuel companies’ growth and accelerate their expansion. These signs are a long-lasting, classic option that instantly gives businesses a reputation of reliability and professionalism.
Partnering with Caliber Signs and Imaging for custom metal signs is the key to unlocking new opportunities for your business. With 10 years of experience in the signage industry and decades of project management knowledge, we are passionate about delivering quality marketing tools to our clients. Our team is dedicated to building deep connections with customers in our communities to make premium signage solutions.
Give the experts at Caliber Signs and Imaging a call to book your consultation today.