Are you a new business trying to make your mark in the community? Or an established company that wants to revamp your space? A key component to establishing your brand and elevating your business is business signs in Orange County.
However, not all business signs are created equal. There is a lot to consider for your signs to work the way you want them to. One of these is signage design. The right design can be the difference between standing out and falling behind other businesses.
What to know how to design your sign? Here are a few questions that you need to ask to get started.
Why Are You Getting Business Signs for Buildings?
The first question you need to ask is how you want your signs to work for you. Establishing the purpose of your signs serves as your guide to what type of sign, design, and more you need.
For instance, are you looking to drive more customers to your business? Then you would need eye-catching outdoor business signs. Do you want to make it easy to navigate your space? Wayfinding signs will be a key addition to your establishment.
How to Pick the Right Sign Type?
There is a wide range of business sign options to choose from. Each offers unique benefits and applications. The choice ultimately boils down to your specific needs.
The purpose of the sign is probably one of the biggest drivers when choosing the right sign type. However, other factors to consider include:
- Placement
- Size of space
- Audience
- Budget
Where Do You Need the Signs Placed?
Another factor to consider when designing business signs is placement. For instance, design elements can differ for indoor and outdoor business signs. With signs placed outdoors, you must take the surroundings, sunlight, and more into consideration.
Additionally, this affects the type of materials you need. Outdoor sign designs need to be made with durable materials that can resist harsh outdoor conditions.
What Materials are Available to Fulfill the Designs?
Speaking of materials, this affects how you can design your sign. Luckily, there are plenty of options to choose from when it comes to custom business sign printing.
A good place to start is to choose versatile and flexible materials. Examples include acrylic, aluminum, vinyl, and more. These materials give you plenty of design freedom. They can be laser-cut into different shapes, printed on, and more.
Who is the Audience of These Business Signs in Orange County?
Lastly, one of the key elements of business sign design is understanding your target market. You want customers to notice and engage with your signs. For this reason, it’s important to design them in a way that generates a reaction or response from your audience.
For instance, a younger market may respond more to modern, vibrant designs. On the other hand, an older market may appreciate more classic business signs for buildings.
Ask Us How to Design Your Sign Today!
Wondering how to pick the right sign type and design? Don’t fret! At Caliber Signs and Imaging, we have expert designers who can help you get designs that represent your business. Contact us today to get a free consultation!