Is advertising the same as marketing in the hospitality industry? A closer look at standard hotel advertising ideas shows this is not the case. Instead, wall wrap advertising in hotels serves to inform guests of ongoing promotions, customer service options, and public relations. In contrast, hospitality industry ads focus attention on directing consumer behavior to specific actions, such as choosing a hotel in the first place.
Service Marketing Versus Product Marketing in the Hotel Industry
Hotel managers recognize that wall wrap advertising in hotels most commonly focuses on specific products guests can access while staying on the property. Examples include coffee shops, spa services, and business centers. However, there are also hotel advertising ideas for service marketing. For example, a hotel might specialize in catering to business travelers and will focus amenities on this clientele. The hospitality industry wraps can advertise this focus.
Combining Wall Wrap Advertising in Hotels with Other Marketing Tools
Wall wraps are popular because they are big, introduce brand-centric color palettes, and can be changed overnight if needed. Another reason why hotel managers like them is the ease with which they combine with other marketing and brand-building tools. For example, you can customize the look of a wall graphic or wrap to complement existing digital displays, neon signs, and wayfinding products.
Wall Wraps are Suitable for All Spaces
Because the vinyl is fully customizable, our graphic artist can design hospitality industry wraps uniquely suited for your space. Also, the vinyl manufacturer has developed products that work well on drywall, brick, cinder block, and even glass. They can turn a small hotel café into a French boulangerie. A well-designed wall wrap can take the wall of a spa and transform it into an oasis.
Conversely, imprinted vinyl can tell a story. It can guide the guest through the experience of checking into the hotel to arriving at their room. At the same time, the graphics reinforce your brand message, which reminds the customer why they have chosen your location and might want to select it again in the future. We recommend that you include the hotel’s corporate persona whenever possible, even if it is only as a smaller display.
Additional Advantages That Vinyl Wall Wraps Bring to the Hospitality Industry
Wall Wrap advertising in hotels is durable, easy to clean, and long-lasting. Consider adding an anti-graffiti laminate to protect your investment in hospitality industry wraps. It lets your staff remove scribbles with permanent markers and any graffiti that younger guests might put on the walls.
Caliber Signs & Imaging specializes in designing, fabricating, and installing wall wraps, graphics, and custom-printed wallpaper. We can assist you if you need some ideas for advertising your hotel with this medium. When you already have the details and images on hand, we work with the specs to put together a display that is ideally sized and suited for your ambiance.
Contact us today to discuss your next wall wrap order!