Located at 3070 Bristol Street in Suite 400, customers used to know Royal Pacific under the name Royal Pacific Funding. However, the wholesale mortgage company recently rebranded and shortened its name in the process. To ensure that customers see the firm’s new face, the company contacted our sign shop to assist with an updated corporate building sign in Costa Mesa, CA. We’ve included some fantastic pictures of their new exterior sign, but here’s a great YouTube video of the installation:
Creating a Company’s New Face
The rebranding was, of course, a little more intricate than merely a shortening of the corporate name. The company also decided to update its font style and added a new logo. Our team met with the client to discuss color matching and specs. Next, we designed and manufactured the style elements for the new sign.
Before we could install them, we removed the original sign and repaired the wall. Doing so meant returning the substrate to its pre-signage condition. Next, our installers mounted the new style elements to meet the sign program and city code that was required. Our shop routinely performs this service for our clients.
Next, we replaced three interior wall signs, too. These were lobby signs that no longer adequately represented the company’s brand. Because they are the first exposure that visitors to the office have to the company’s branding, it was essential that we would make the replacement alongside the building sign’s change.
Corporate Branding with Interior and Exterior Signage? We Can Help You With That!
Do not leave your brand expression to chance. Our team routinely works with companies that either are outfitting their businesses with signage for the first time or are undergoing a rebranding. During the rebranding, they revamp the signage setup they already have.
- Building signs. We customarily change building signs for our clients. Sometimes, a prior tenant left a sign behind, and our shop removes it and touches up the wall. Occasionally, the wall is already in the right shape for the installation of the style elements, and we have to come in with the equipment to mount the letters.
- Window graphics. Your window graphics are excellent brand ambassadors. They support the building sign and provide a transition from the exterior to the interior. More and more businesses are already making a move toward using glass panels for the mounting of graphics or full window wraps.
- Lobby signs. The lobby sign is by far the most critical signage you put up on the inside. It is your introduction to the brand message for the customer who visits you. This sign must display the latest brand expression that you have chosen for your corporate identity.
- Wayfinding signage. Wayfinding signs take their cues from the lobby sign. They feature similar color plays, fonts, and other identifying details. Therefore, it can sometimes become necessary to make changes to these markers when a company rebrands.
Ordering Your Corporate Building Sign in Costa Mesa, CA
Are you thinking of rebranding and need a top of the building exterior sign? Maybe you need an exterior and interior signage set for a new business. No matter what your signage need might be, we can help. Contact us today to schedule a site survey and design consultation.
