GuacAmigos took over the restaurant location of Joe’s Crab Shack at 2607 West Pacific Coast Highway. It is a fantastic area. PCH receives lots of traffic from people heading to the various beach cities along the ocean. Not surprisingly, it is one of the hottest addresses for all types of eateries.
Marketing and Branding with a Refurbished Double-Sided Pylon Sign in Newport Beach CA
When the restaurant’s management team took over the location, the previous tenant left a 30-foot-tall pylon sign on the premises. These markers are excellent advertising tools. You see them from far away. Most importantly, they create an impressive draw that brings in plenty of traffic for an impulse stop.
Initially, the team considered replacing the structure. However, we suggested that refurbishing it would be a lot less expensive and time-consuming. For starters, a complete replacement might cost about $30,000 or more. Besides that, existing signage is grandfathered in by the city codes; putting up a new sign could require extensive paperwork filings.
We worked with the management group to put together a sign design that would use the existing structure. Our technicians started with painting the pole and cabinets. Next, we added a new transformer and printed new facings. After adding attractive new neon trim, this sign is now a unique brand expression of the GuacAmigos.
Why Replace When You Can Save Money with Refurbishing?
Whenever you have the opportunity to reuse lightbox cabinets or pole signage, we recommend that you do so. You might choose a different color palette and facing design. Exceptions could be signs that feature the prior tenant’s unique corporate symbol shape. For anything else, we can save you money by changing the look of the signage completely.
Which Signs Could Newport Beach Business Owners Refurbish?
- Lightbox cabinets. A standard lightbox cabinet is easy and budget-friendly to refurbish. We check the item for structural soundness, repaint the trim, replace LEDs if necessary, and add a new facing that displays your corporate identity.
- Pylons. Take a page from the playbook of the GuacAmigos, and have our technicians update an existing pylon with your new brand message. It is a great way to make an immediate impression on consumers and nearby businesses.
- Monument signs. Even your monument sign may not need to be replaced. We can take off current lettering and other facing parts. A fresh coat of paint, new style elements, and a few decorative touches can make a huge difference.
How to Start Your Signage Order
By the way, refurbishing is not just an option when you are taking over a new property. It is also an excellent choice when you rebrand. If you need a refurbished double-sided pylon sign in Newport Beach, CA, or a new single-sided box cabinet, we can help. Each signage refurbishing project begins with an evaluation of the existing sign for structural integrity, safety, and code adherence. If we notice any problems with the project, we tell you before we begin any work.
Connect with our signage specialists today to discuss your project.
