A pylon sign is a powerful tool for any business looking to boost visibility and attract more customers. These tall, freestanding signs are designed to capture attention and convey important information about your business.
In this blog, we will focus on the main reasons why pylon signage can help your business stand out and achieve greater success.
Increased Visibility
One of the primary benefits of pylon signs is their ability to increase visibility. Positioned high above eye level, these signs can be seen from a considerable distance away, making them ideal for businesses located on busy roads or highways. This level of increased visibility is perfect to help attract more potential customers.
Versatility in Design
Pole signs offer a high degree of versatility in design. Businesses can customize their signs to reflect their unique brand identity. They can incorporate logos, colors, and other elements. This customization ensures that the pylon sign not only stands out but also reinforces brand recognition.
Another method of versatility for pylon signs is the number of poles that are used to support the sign face – you can choose between one or two. Depending on the size of the sign face and your preference, one option may be better than the other.
Durability and Longevity
Investing in pylon signage means choosing a durable and long-lasting advertising solution. These signs are constructed from robust materials that can withstand harsh weather conditions. This durability ensures they remain effective and attractive for many years without the need for constant pylon signs refurbishment.
Another benefit of the longevity of these signs is the larger upfront investment they require is more worthwhile when they are crafted from durable materials. This means that this form of advertising will go the distance, minimizing the cost-to-impression ratio over time.
Using Pylon Signs to Attract More Customers
Well-designed pylons can attract more customers by clearly highlighting your business’s presence and advertising its offerings, whether products or services. By standing tall and prominent, these signs make it easy for potential customers to locate your business, even from a distance. This ease of visibility can lead to increased foot traffic and higher sales.
Advertising Multiple Businesses with One Sign
A pylon sign can also be an effective solution for multiple businesses located in the same area or complex. By displaying several business names and logos on a single sign face, a plaza, corporate park, or complex can have a directory that benefits all businesses in the vicinity. This shared advertising space can attract more visitors to the complex.
Similarly, if your business purchases a pylon sign that offers additional advertising spaces, you can unlock a new revenue stream for your business!
Boost Your Professional Appearance
This kind of roadside sign lends a professional appearance to any business. It signals to potential customers that your business is established, reliable, and serious about its image. This professionalism can help build trust and encourage more customers to visit your business.
Are You Ready to Increase Your Visibility?
If you’re ready to invest in pylon signs to achieve your business’s unique goals, it’s time to partner with Caliber Signs & Imaging. Our professional signage company is known for designing, crafting, and installing high-quality signage solutions that are catered to your exact preferences.
Let’s make your business stand out with the right pylon signs services. Reach out to our team today!