The last time we talked, our team highlighted the temporary window graphics we did for a wellness business all the way in Chicago. This blog sparked new interest and questions about using temporary window graphics for management companies. Here is what you need to know about this innovative advertising method.
Temporary Storefront Window Graphics Get Attention
Vacancies are detrimental to the bottom line, and getting them rented quickly is a top priority. Make it easier on your company by capturing the prospective tenant’s attention with bold, full-color graphics. They stand out, even when your vacant space is surrounded by happily filled venues that also advertise and vie for consumer attention.
The secret here is the vibrancy of the temporary window graphics that are stunning in their detailed rendition of products, scenes, and stylized content. Besides their obvious advertising messages, they carry a visual appeal that is difficult to match with conventional “For Lease” signs and banners.
Full-Color Window Wraps Capitalize on the Glass Panes at Your Managed Properties
Companies managing leases have begun taking full advantage of the glass panes that are on their properties. Our shop specializes in designing temporary graphics that are easy on the budget but rich in content and appeal. Most importantly, the pictures stand out in all the right ways while obscuring the view inside a vacant space with construction or cleanup going on.
Who Benefits from Storefront Graphics?
Property managers are among the most enthusiastic clients. They have seen the benefits that a well-designed window wrap presents. Similarly, business owners like to use these stand-out graphics as a way to alert passersby that a new company is coming in. It creates a stir, generates name recognition, and allows for early brand awareness building.
At the same time, the temporary window wraps cover up what is going on inside, which adds a bit of mystery and surprise to the grand opening celebration. Mall management companies, too, like to make good use of graphics that fit in well with the location’s overall ambiance. Because empty spaces are considered unsightly in a shopping center setting, it is critical to let them blend into the overall feel of the locale.
What Goes into the Design of Excellent Temporary Window Graphics for Management Companies?
- Location relevance. The images that we use when designing these window graphics and wraps have to be relevant to the area. They typically depict images of the venue’s targeted consumer group. It tells would-be tenants that these storefronts are ideally suited for a venue.
- Brand story. Adding a brand story to the design gives it a personal touch. This can be the story of the shopping center, the management company, or the incoming business.
- Color palette. A corporate color palette is always a good idea to use. However, if there is none, we always recommend bold, vibrant colors. They are instrumental in catching the attention of passersby and drivers, too.
Have we piqued your interest in adding window graphics to the mix of your advertising? Call us today to discuss the design, production, and installation of the next temporary window wraps!