With effective custom vehicle wraps, food trucks can stand out from the competition and catch the eyes of the lunchtime rush. You are missing out on key opportunities if you are utilizing subpar graphics. Fortunately, the friendly professionals at Caliber Signs & Imaging are here to help you entice diners.
INVEST IN PROFESSIONAL PHOTOS OF YOUR FOOD
Nothing attracts the crowds quite like delicious photos of your menu items. However, if you think you can just take pictures of your dishes with your iPhone and expect your food to look mouthwatering, think again! Food photography requires the skills of an expert, especially if you are going to be blowing up the photo for use on a food truck.
INVEST IN A PROFESSIONAL LOGO FOR YOUR BUSINESS
This is another task that should be left to the professionals. Thankfully, we can help with this. A strong logo that accurately represents the image you are hoping to project will go a long way in building your brand. Customers who would have otherwise passed by your truck will stop for a bite if you have a good, recognizable logo.
USE ALL OF YOUR VEHICLE
You have a lot of room to market your eatery on your food truck. This allows you to get creative. For example, consider putting all of your menu items on one side of your vehicle in large letters if you have a small menu that doesn’t change. On another side, you can display the awards you have won. There are seemingly endless possibilities.
VEHICLE GRAPHICS HIGHLIGHT IMPORTANT INFORMATION
With food truck graphics for Irvine, CA, you can let people know about your cuisine. Also, you are constantly on the move due to the nature of your enterprise. However, you have to let your fans know where you are going to be setting up shop next. Phone numbers, websites, and Twitter accounts are great for this. And, truck lettering on the side of your automobile will let consumers know about your contact information.
GET YOUR TRUCK NOTICED WITH VIBRANT AND APPEALING COLORS
The first exposure most people will have to your food truck is its color. Since research shows that red and orange make people hungrier, these are popular colors in food industry advertisements. If you are interested in showcasing the freshness of your ingredients, a bright green will work well, especially if your target demographic is vegans or vegetarians.
Think about how your colors will be perceived from far away. If you do not go with bold colors, your white food truck may appear to be a mail delivery vehicle from a distance. You want to set your food truck apart from the competition.