HOW DO SHORT-TERM VEHICLE WRAP CAMPAIGNS WORK?
Our friends at the local marketing firm had recently purchased a smart car for advertising purposes. The great thing about these cars is that it is fairly easy to change out the exterior panels. Knowing this, the marketing company bought an extra set of panels, and they had us wrap each set. This allows them to run one campaign for a certain period then switch out panels and run a different campaign.
When they came to us, they already had the designs for their wraps. They just needed us to print them out and install them. We used our state of the art wide format digital printers to reproduce their graphics in sharp, vibrant colors on top quality vinyl specifically designed for vehicle wraps. We were then able to work with their schedule to install the wraps in a timely manner. The end result was another satisfied client.
WHY USE SHORT-TERM WRAPS?
You may be wondering when short-term marketing campaigns using vehicle wraps in Irvine, CA would be useful. This strategy works great for marketing campaigns you plan on repeating over the course of time. For example, if you really want to hype up holiday shopping or back to school sales, you can just pop on the panels that are wrapped for the occasion.
Having multiple interchangeable wraps can also come in handy if you are trying to market to different demographics. For instance, if you are traveling in your wrapped vehicle to an event that will primarily be attended by Spanish speakers, you will want your message to be easily readable by the crowd.
ARE VEHICLE WRAPS REALLY EFFECTIVE?
Turn an All-White Car Into…
Unlike more expensive traditional media, vehicle wraps work for you 24 hours a day, seven days a week for up to five years. And, if you are switching out your panels for different campaigns, your graphics may last even longer. By some estimates, this works out to an investment of a couple dollars a day for a full vehicle wrap.
Vehicle graphics provide the lowest cost per impression of any form of marketing according to statistics released by the Outdoor Advertising Association of America. In fact, a single wrap can generate between 30,000 and 70,000 daily impressions depending on the city size.
With vehicle wraps, you can choose the demographic you want to target. You can dramatically increase the awareness among those who work or live near your local service area when you go about your daily routine in a wrapped vehicle. As a matter of fact, you do not even need to be driving around. Just park your car in a high traffic area and watch the heads turn for a double-take.
…A 24/7 Branding Machine!
Are you ready to put vehicle wraps to work for your next short-term marketing campaign? If so, contact the experts at Caliber Signs & Imaging for a free consultation.