Does a Car Need Full Graphics Coverage to Be Effective for Mobile Marketing?
When NowRx contacted Caliber Signs & Imaging, the company had a problem. It needed an excellent vehicle graphics product. Moreover, it wanted budget-friendly graphics coverage and effective mobile marketing in Irvine, CA. However, the client was concerned that nothing short of a full wrap would work. Here is how we proved the client wrong.
Yes, a Full Wrap is Excellent; However, It Is Not Your Only Option
The full wrap covers the outside of the vehicle minus the windows. It is a fantastic advertising tool that lets you feature an ad vignette or go big with your images. That said, there are other options.
For example, a partial wrap can cover anything from 25% to 75% of the car, truck, or van’s outside. Technicians can artistically incorporate your vehicle’s base color or use it as a clear contrast to the graphics you use. Besides the partial wrap, there is the graphics and lettering package that covers less than 25%.
Case Study: NowRx Gets Effective Vehicle Graphics without the Need for a Full Wrap
Doing business from 1641 Kaiser Avenue, NowRx offers customers free prescription delivery in hours. It is in the business of providing a better pharmacy experience. As a result, the company’s Fiat spends a good amount of time on the road each day. A recap of this project is in our YouTube video below:
We worked with the client on the design of a product that encapsulates the business’ brand message. We constructed perforated vinyl window graphics for the car’s rear that feature the company’s name, logo, and phone number. The bumper showcases the firm’s niche and offers the website address.
We treated the sides with a red stripe that focuses attention on the corporate persona and contact details. At the same time, we offered a few highlights of the service that resonate with interested consumers. Now, anyone on the road cannot help but get informed by the vehicle graphics product. It is noticeable and focuses attention on the must-have details.
In this way, the vehicle graphics rival any full wrap in its effectiveness. That said, the client only spends a fraction of the cost, which frees up funds for other expenses.
Caliber Signs & Imaging Specializes in Innovative Graphics Coverage and Effective Mobile Marketing in Irvine, CA
Have you wished you had the opportunity to outfit your car, truck, or van with graphics? Do you have a fleet of untreated vehicles that could be game-changers for your advertising and branding efforts? Do not wait until you have the funds needed for a full wrap. Yes, it is the Cadillac of vehicle image packages, but it is not the only game in town.
Some clients are better served with a partial wrap or graphics and lettering setup. They benefit from our graphic artist’s expertise, creativity, and ability to visualize an effective marketing tool that works because of its targeted image combination. What could your car, truck, or van look like with a graphics package that takes advantage of our out-of-the-box thinking?
Our commercial sign company serves the business communities in and around Irvine, Mission Viejo, Lake Forest, Costa Mesa, Orange, Anaheim, Aliso Viejo, Laguna Niguel, Newport Beach, and all across Orange County. Call us today!