Business owners in the OC entrust Caliber Signs & Imaging with the design, fabrication, and installation of signage solutions that support marketing and branding goals. Cases in point are illuminated building signs in Orange County, CA. Do you have a building sign that hits all the right notes?
Why is Illumination so Important?
Lights attract attention. This is of particular importance when you are looking to attract foot traffic to your location. For this reason, more and more business owners are now looking for illuminated channel letters. Even those who, in the past, favored unlit dimensional letters are now reconsidering.
Lightbox Cabinets Stand Out
The typical lightbox cabinet is a rectangle that displays your company’s name and logo. Some businesses, such as banks and other financial institutions, like to feature these signs near the rooflines of their buildings. Doing so makes sense because these companies frequently lease an entire structure for the business.
That said, retailers are getting in on the action, too. However, some prefer to go with a customized shape or a circle. We can design a lightbox cabinet that mounts flush to your wall or fabricate it as a blade sign. If you choose the latter display style, you have the advantage of addressing consumers walking up and down the street. In fact, some OC businesses have discovered that pairing this sign with standard dimensional letters works very well!
Illuminated Three-Dimensional Letters are Still a Favorite
Other companies are discovering that they do not have to compromise their preferences for 3D building letters. However, they are now switching from standard acrylic, sign foam, and PVC lettering to channel letter products. These illuminate from within, which makes them stand out considerably after dark.
The majority of channel letter signs you see are front-lit. When the LEDs turn on, their light escapes through the fronts of the lettering and supports a bold color presentation. Doing so makes sense when much of your brand building relies on the combination of font and color.
However, consider the design of halo-lit channel letters if your brand message focuses more on an attitude. These products allow the light to escape through the backs, which creates an attractive halo presentation. Our team can help you control the halo’s design itself by using colored LEDs or adjusting the distance between the lettering and the mounting wall.
Learn More About Illuminated Building Signs in Orange County, CA
There is no doubt that signage illumination could be a game-changer in the ways that consumers perceive and interact with your brand message. Besides that, the light that comes from your building sign acts as a beacon that supports wayfinding. No matter which way you look at this signage type, it is a win-win for the company.
Caliber Signs & Imaging is a one-stop-shop for all of your signage needs. Invite our team out for a site survey to take measurements and offer you some suggestions for the best display of your message. We serve the Orange County business communities in and around Anaheim, Irvine, Mission Viejo, Lake Forest, Costa Mesa, Orange, Aliso Viejo, Laguna Niguel, and Newport Beach.
Call today to schedule your appointment!
