Lobby Sign
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Blizzard Entertainment’s Overwatch Game Logo Replicated To Perfection

What comes to mind when you think of a lobby sign? You likely think of nice metal laminate letters or acrylic panel signs that feature the name and logo of a company. These are great options, but lobby signs can also be so much more. In fact, they can even feature a video game logo design. Irvine, CA’s Blizzard Entertainment realized this and contacted the professionals at Caliber Signs & Imaging for an outstanding illuminated lobby sign ahead of the release of their latest game.



Headquartered in Irvine, Blizzard Entertainment has been a premier publisher and developer of entertainment software since they were established almost a quarter century ago. Blizzard has built a reputation for quality by focusing on creating a highly enjoyable and well-designed entertainment experience. You have likely heard of some of their game franchises, such as World of Warcraft, Diablo, HearthStone, StarCraft, and many others.

When such an internationally respected member of our local business community came to us for lobby logo design and fabrication Irvine, CA would remember, we were excited for the opportunity to help out. Blizzard wanted to promote their latest franchise, Overwatch, with a dimensional lobby sign for their head office, and they needed it done in time for their BlizzCon event. This was no problem for the friendly experts at Caliber Signs & Imaging.


Blizzard Entertainment is known throughout the world for their state of the art products, so we knew we had to produce the same level of cutting edge quality for their lobby sign. For the logo and letters, we first started with reverse cut channel letters made from aluminum. We cut the edges of the sign’s letters with a quarter inch bevel to offer an added level of dimension and robustness. These elements were brushed with a horizontal grain and stained at the edges with a patina etch. We wanted to make the logo appear to have been through war, a nod to the game.

We were particularly proud of how we incorporated LED lighting into the design. Above the V, below the A, and in the logo, we used yellow LEDs and yellow translucent vinyl. To really make the lights standout, we wrapped the wall with matte black vinyl wallpaper. The electrical supply for the LEDs is buried in the wall. In the end, Blizzard was impressed with their new marker.



As you can see, lobby signs are our specialty. If your lobby or reception area is lacking in any markers identifying your business or you have a huge product launch coming up, reception area signs that perfectly represent your brand are the way to go.

When you contact Caliber Signs & Imaging, we will come right out to your facility to perform a site survey and listen to your budget and goals. We then work with your vision to create a design that will enhance your lobby, welcome your clients, and build your brand. Finally, we will work around your schedule to install your new marker.

Are you ready to get started? If so, contact us today for a free consultation and quote!