When Jeff Seale, President of Accurate Electric, came to us with his idea to wrap his company Sprinter van, he already had a vision of how it would look, but he needed expert advice on design and layout.  "I don't just want company branding on my van, I want the wrap to really capture attention and to spell out what makes us different", he says.  We are a trusted and friendly electrical business, known for safety in the family home.  I want that to come out in the wrap design.  We went to work on the design concept ensuring it would create impact, but also making sure that his business values would be the essence of the design.

Working with Caliber Signs & Imaging, Jeff says, "It has been a pleasure working with the team at Caliber.  This is just our first van wrap.  We are in the process of purchasing another van and will be working with Caliber again".

4 Tips for Car Wraps - Taking Your Corporate Advertising on the Road.

1.    Design a wrap that stands out. Choose a color and image that fits your brand in a consistent way.  Example, a client’s carpet business had a basset hound as a logo, but he wanted to show nothing but carpets on his truck because he thought people would wrongly focus on the dog. When asked how many people would take a second look with graphics of carpets on his truck, he soon realized the value of getting noticed when the response was low.  A carpet was not going to make the truck stand out from other carpet makers, but this design did stand out because of the cute dog. However, it is important to link the graphic into the key message, for example, carpets that are resistant to staining.

2.    Add graphics to as many vehicles as possible, whether they are SUV’s, box trucks, pick-ups, trailers. Your mobile advertising strategy will drive prospects to your website so ensure your on-line budget aligns with and fits within your overall marketing goals and objectives.  

3.    Use a full wrap. Nothing grabs attention as a fully wrapped vehicle.  You only have a couple of seconds to grab attention and you can guarantee this with a full wrap.  Vinyl letters and partial wraps do not cut the mustard. 

4.    Do it now!  There are still such a low percentage of fully wrapped vehicles on the roads today. It is still a wise and smart business decision to wrap a fleet of vehicles because the mobile advertising market continues to grow.  Vehicle wraps today, in Southern California, account for only 0.1% of all vehicle on the road.  Over the next 10 years, it is expected to grow to between 4%-7% of vehicles on the road. 

If you would like to learn more about how to effective promote your business using vehicle wraps, register now to receive our Vehicle Wrap Marketing Kit

Limbach are a growing company on the move.  They relocated from Torrance to Garden Grove on September 1.  Limbach are a specialty contract construction company specializing in pre-build, HVAC, and plumbing.  Maintaining their disctinctive brand was a very important part of the move.  Their tag line, "Since 1901 Consistently Exceeding Expectations" was key to the communication goals. 

We helped create signage that stands out and is consistent with their brand message.

1.  Monument sign:                                                                                                        

13" letters witth gloss acrylic face that stands out very distinctively alongside a busy  highway in the front of the building.                       

2.  Lobby Sign

Satin black aluminum letters off-set mounted onto a brushed aluminum backing to provide a very 3-dimensional look that's very striking as customers walk into the lobby area, positioned immediately in front of the door entrance at the top of the staircase.

Anaheim Resort Transit has some new advertisements on buses serving tourists in and around Disneyland.  Caliber Signs & Imaging wrapped 5 buses with a new CityPASS promotional program www.citypass.com.  Working with Upshot in Chicago to produce some very distinctive and recognizable graphics, Bethanie Omiecinski, Production Manager, says, "You have been such a pleasure to work with. Thanks so much".

Also in the month of September, we got to wrap 7 electric trolley buses with the Disney Vacation Club advertising program www.disneyvacationclub.com

Mobile advertising is an affordable way to promote new products and services.  You don't need to be a transit company to make great use of your advertising dollars. 

Contact us for more details and we'll provide you with many compelling reasons!

Smart cars are cute, cost efficient, and a great media for mobile advertising and getting your business noticed.  This is a great example of good wrap design.  Stand out colors, simple message, full brand, and gets noticed!  Hoodz company specialize in kitchen exhaust cleaning systems.  Safety is their top priority, protecting restaurants from fires and ensuring new facilities are in compliance with new codes, reducing risks of fire and reducing insurance premiums. www.hoodz.us.com. In July, Hoodz rolled out their latest Southern California presence...

Richard Toschiaddi, President of Hoodz, Southern California said: "I wanted to write a quick note to say thanks for the great work. I've already got positive feedback on the wrap. The quality of your work and the attention to detail from the moment we made contact has been quite outstanding. Thanks again...great work!"

Full vehicle wraps are still the most cost effective form of advertising.  But if your budget is tight and you still want to get your business noticed 24/7 on the highways and biways, then consider either a partial wrap or window wrap.  These are made from a perforated vinyl that lend themselves perfectly to vehicle windows.  They provide a good quality digital print but the print does not block the drivers view; in fact, those inside the vehicle cannot see the print at all and they have full view through those windows.

Joey Maioriello is the owner of Maioriello Insurance Services, Inc..  He opted for a window wrap to test the waters.  In other words, he is considering a full wrap but wanted to see how mobile advertsing could generate calls without committing to the cost of a full wrap.

Joey says, "I was very excited after the first week Caliber installed my window wraps.  I received 6 calls and it is bringing a new stream of business.  I am considering replacing my old Volvo with a new truck, and will definitely have Caliber install a full wrap.  Thanks again guys."

Drive your advertsing dollars further with company vehicle branding.  Here's what Brian McCowin had to say about his decision to wrap his Lexus LX470:

“The car looks awesome! I could not be happier with the way the wrap turned out. Caliber’s attention to detail has impressed me and the quality of the whole job has been outstanding. Thank you Caliber Signs & Imaging!   

Brian is the owner of McCowin Water www.mccowinwater.com. They have been in business for 38 years and specialize in quality whole home water filtration systems.  Ask why he invested in a full vehicle wrap with a unique design by Caliber, he says...

The decision to wrap my vehicle as a moving billboard was really an easy decision after seeing Caliber’s work on other vehicles. My objective is to increase the recognition of McCowin Enterprises with more exposure of the brand and to get a return on my advertising dollars with an increased call rate, and it is already beginning to pay off. A unique wrap design with a simple but effective message is the way to get noticed and promote our business.”

Best cost-per-impression of any advertising

Vehicle wrap advertsing is the lowest cost-per-impression form of advertsing been used today. This means more people see your brand message at a lower cost to you with a higher chance of receiving a call from a prospect. Did you know displaying your advertising message on a delivery truck or van can generate over 600 impressions for every mile driven! That's outstanding!

Caliber specializes in taking your brand message and designing a graphic that will get you noticed more uniquely and still fit your company image.

Bus Wraps for Disney in Anaheim completed in time for Spring Break

Caliber Signs & Imaging partnered with Anaheim Resort Transit to promote the new Toy Story 3D movie for Disney in time for the Spring Break. 

A new Disney parking lot has been opened on Harbor Blvd south of Katella to shuttle visitors to the Disneyland Resort.  Twenty (20) new 40' buses were fully wrapped in a stand-out design to promote the new movie, due for release in June 2010. The wraps were printed and installed by Caliber in record time ready for the new parking lot grand opening, conducted by the President of Disney and the Major of Anaheim. 

No job is too big or too small for Caliber Signs & Imaging!

"Caliber has been a wonderful partner on this assignment. The attention to detail and the follow-up has been excellent, and very appreciated by all of us at Disney"

Caliber gets a new look in February!

We take brand management seriously at Caliber. So why not take to the streets to increase your company brand awareness with a full vehicle wrap.

An effective design that is consistent with your company's branding will get you noticed and help contribute to business growth over time. Call us now to find out more about the wrap process, the choices available, material life expectancy, and just how effective you can be as you "drive your business with vehicle wraps".

Southwest Community Center now up and running!

After experiencing a fire recently at the Southwest Community Center in Santa Ana, volunteers scrambled proactively to ensure that the free meals to the homeless continued to be served throughout the Holiday season.  We were happy to be a part of the service and communicate this to all in the neighborhood.

Caliber working together with Anaheim Transportation Network (ATN)

Travelocity are stepping up their advertising campaign in time for the holiday season by adding these new tail wraps to 10 buses belonging to ATN.   ATN provides the transportation system for residents, employees and guests of the City and Anaheim and the greater Anaheim Resort area.

A great example of an effective reverse channel letter sign with a nice "halo" effect.