Effective Trade Show Planning: Part Two

In Part One of our series on effective trade show planning for Irvine, CA, we touched on the importance of planning for your upcoming event. Today, we are going to take a closer look at what specific steps you should take leading up to the show…

Effective Trade Show Planning - Part One

Over the course of the year, perhaps the most resource rich as well as expensive activity a business will engage in is exhibiting at a trade show. Despite the promise these events offer, there are still some management teams that believe trade…
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Promotional Iphone Case Display Markets For Mfour In Costa Mesa CA

We all get brilliant ideas on how to better market our companies. However, ideas are useless if you cannot figure out a way to make them a reality. At Caliber Signs & Imaging, it is our job to create graphics and signage that clients did…
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Blizzard Entertainment's Overwatch Game Logo Replicated To Perfection

What comes to mind when you think of a lobby sign? You likely think of nice metal laminate letters or acrylic panel signs that feature the name and logo of a company. These are great options, but lobby signs can also be so much more. In fact,…

Hotel Marketing Wraps

Hotel Marketing and Advertising has one main goal: To let travelers choose to stay at your property. Hotel Marketing in the United States is continuously evolving to meet changing customer expectations. Affordability of accommodations was the…

Caliber Signs Owner Honored With Prestigious Award By Chamber Of Commerce

Caliber Signs and Imaging has been an active member of the Irvine Chamber of Commerce since 2009. One of the many benefits of our membership is the opportunity it presents us to be connected directly into the local business community through…

Wall Wrap Advertising In Hotels

There is often a great deal of misunderstanding about advertising. People often consider advertising to be the same as marketing, and it's not. Very simply put, advertising is a form of communication used to encourage, persuade, or move an audience…

Effective Trade Show Planning - Part 3

Trade Show Booth Design Basics Have good presentation - use vibrant colors, arrange products logically, have comfortable flooring, ensure your brand is very visible, possibly with the use of a tag line Have something to say, such as…

Effective Trade Show Planning - Part 2

  Promotional Ideas Ahead of the Show Marketing your presence for the show up to 6 months in advance is advised.  Prospects will pay attention to your business if it is seen as an authority in your market; thus creating credibility and…

Effective Trade Show Planning - Part 1

Exhibiting at a trade show is probably the most expensive and resource rich activity any company will undertake through the year.  In fact, there are some companies whose management just do not believe that they would ever get a return…